How, exactly, do you think the personalized ads wind up on your phone app?

Serious question, if you have a Walmart app or whatever for one store or another?

Or how any personalized ads works?

For physical locations using things like smart shelves, the IoT sensor sees you, looks you up, gives you a relevant advertisement and hopes you buy something.

None of that works without them tracking the ever living fuck out of you.

You don’t want to trust me, that’s fine. That’s your choice. But the next time you’re in a Walmart or somewhere walking by the soda aisles and they flash you an add for your favorite chips to go with that….

… ask how they know what your favorite chips are.