• PenguinTD@lemmy.ca
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    1 year ago

    So, if Ford pays $1 per click on an ad shown on the Toronto Star

    That’s the root cause no? why does it has to go through Google or Meta? If Ford paid google and Toronto Star give google ad space for ad revenue split, everything is in the contract. There is no law to prevent traditional media to have their own union ad organization right? Or at very least, Toronto can refuse and run their own ad space selling like old paper times. If say, Ford can’t do it the old way like on paper, why is that? Toronto Star don’t have enough technical people to handle online ad? don’t know how to do ad pricing and conversion tracking? don’t know how to do targeted ads? Those aren’t google’s fault, if traditional media wants to save money on upgrade their ad technology and backend, they will ended up forking money and purchase what others provided.

    used to have content that was in such high demand

    That’s also not google’s problem, it’s the industry’s problem. Like theaters/cable tv fighting for survival against streaming, brick and mortar fighting against Amazon, people only want to spend time or money on things they feel justified.

    most communities become echo-chambers

    If you go to nvidia community and ask what AMD card is better, then yeah, that’s sort of stupid. In my example, my question or intention is to ask directly in the game’s community. ie. if you ask which monitor might be best in “Home Theater” vs in “CS:GO” community, you would get totally different answer. Which is exactly what should happen for specific “review” for certain target audience. But we only get generic reviews that covers some talk points but not have actual feedbacks. So if I want to have best performance for say, Street Fighter, than I go ask in that community for best setup. Compare to spend hours and hours on review sites, you can quickly get a couple candidates for building/upgrading your PC/setup.

    Lastly, say, if people go through say, fine art school, should we protect their job opportunity? Or people that have management degree they should get management jobs? Where are those shoe fixing/tailor made clothing jobs? The entire world is moving target, “used to be” is not a proper excuse to put a bad legislation that might actually back fire and damage the industry in the end.

    • merc
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      1 year ago

      why does it has to go through Google or Meta?

      They have a duopoly.

      There is no law to prevent traditional media to have their own union ad organization right?

      No law, no. But, you understand how monopolies / duopolies / cartels work, right?

      Toronto can refuse and run their own ad space selling like old paper times

      No, the old times are gone.

      Toronto Star don’t have enough technical people to handle online ad?

      It’s not technical people, although they don’t have them either. It’s that they don’t have the reach / coverage / power of the duopoly and can’t realistically compete with them.

      don’t know how to do ad pricing and conversion tracking?

      Again, a red herring.

      Those aren’t google’s fault, if traditional media wants to save money on upgrade their ad technology and backend, they will ended up forking money and purchase what others provided.

      That’s like saying that if you don’t like Bell Canada’s phone prices, just start your own continent-spanning telephony company.

      my question or intention is to ask directly in the game’s community

      Which is likely to be polarized for either AMD or nVidia.

      Lastly, say, if people go through say, fine art school, should we protect their job opportunity?

      Irrelevant to what we’re discussing.

      • PenguinTD@lemmy.ca
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        1 year ago

        No law, no. But, you understand how monopolies / duopolies / cartels work, right?

        Yes, and it’s why the people needs to fucking get on the topic of breaking up companies that are too big and concentrated(both political and economical influence). And we just keep approving mergers left and right and complaint why government didn’t have laws(we did) to protect us(small~medium sized companies).

        Compare to groceries that involves huge supply chain network, selling ads are actually quite diverse and lively.(that’s why we have ad blockers remember?) And Toronto Star can use the legislation to block linking, contract out their ad space to who had the highest bid. I donno? Maybe some cam-girl site would want a block on Toronto Star right? If you have a product that are very cost efficient, not subject to abuse compare to what google offers, I bet they would like to try as well.

        It’s that they don’t have the reach / coverage / power of the duopoly and can’t realistically compete with them.

        What did they do when google purchase adsense and other coming up companies? Who says Toronto Star needs to compete with google on selling ads? They just need enough investment or contract it out to cover their operation cost + some revenue right? You said old time is gone why? because Toronto Star by just selling the ad space directly toward ad clients(like Ford you mentioned) is already not financially feasible? So it is cheaper and more beneficial to just use google or meta or whatever established services? It sounds like common sense to hire good contractor to do specialized jobs right? And if everyone can only buy service from a monopoly, or whatever equivalent terms for small amount of competitors, that’s what anti-trust legislation is for.

        It just happens that who ever push this “oh this sounds a smart plan” are both business and public policy idiots. The legislation directly shoots the medias they want to protect at their bottom line, it’s like threatening your plumber to give you a discount otherwise you are gonna bust your own pipe again and sue them for it.

        That’s like saying that if you don’t like Bell Canada’s phone prices, just start your own continent-spanning telephony company.

        Yes you literally can(if you qualify from current legislation), and that’s why it’s fucking stupid to give public funded infrastructure to a privatized company(and what protests we had when that happened?). If you don’t like how it is currently now, do more things in politics. oh wait, no one wants to do that get hands dirty job. Remember the old time where TV and press higher ups are buddies with politicians? Who knew they can be more buddies to the social network companies or tech giants?

        Which is likely to be polarized for either AMD or nVidia.

        Who said it’s only GPUs?

        Irrelevant to what we’re discussing.

        Then why did you bring up their qualification, go to school, honor, blah blah into discussion? A good reporter/journalist reports condensed, easy to under stand facts for things that happened and what might be of effect to their readers. When the traditional media still focus on engagement rate time, social media and influencers find ways to attract majority of people with their short attention spans. They are more effective in deliver message in shorter text/video format, EVEN if they might not be correct on the topic. The “old time” guys are competing with that efficiency, and there are no enough protection that you can implement to stop that.

        edit: typos and some sentence brain farts.