Apple wants to rid the iPhone-buying process of the post-unboxing update.

  • jonne@infosec.pub
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    7 months ago

    This is such an Apple thing to do. I guess it’s kind of cool, but it feels like a huge amount of effort for not a lot of benefit (I don’t think this would sell one extra phone).

    • umbrella@lemmy.ml
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      7 months ago

      it slightly improves it, to hell if it aint making more money to shareholders.

      if more companies, including apple, did more of this the world would certainly be a better place

  • AutoTL;DR@lemmings.worldB
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    7 months ago

    This is the best summary I could come up with:


    Bloomberg’s Mark Gurman has been writing about whispers of this project for months, saying in one article that the device can “wirelessly turn on the iPhone, update its software and then power it back down—all without the phone’s packaging ever being opened.”

    Placing a box in the Presto oven would presumably trigger the NFC chip, wake the OS, and cause the phone to boot into an Apple-only unattended update mode (hopefully, there is a lot of security around this).

    With wireless charging powering the phone the whole time, it will have plenty of juice to connect to the Internet, download the update, and install it.

    The idea of updating a phone in its box is a uniquely Apple proposition, as pulling it off requires end-to-end control of the device.

    It will take a lot of work put into the hardware, software, box design, and the unique phone oven itself, and the system will require an army of Apple-controlled retail stores that are committed to updating the devices.

    Some software support for the Presto box is already built into iOS 17.2, so it sounds like it’s just a matter of rolling out the hardware at Apple Stores.


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