I might be stupid, but doesn’t “double” mean there’s more of it?

  • DessertStorms@kbin.social
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    6 months ago

    Might be the photo, but it looks to me like top is vanilla cookie with choc-chip, while bottom is chocolate cookie with choc-chip, making it “double” chocolate.

    Definitely could be clearer, but I don’t think they’re making the claim you think they are.

    • Altima NEO@lemmy.zip
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      6 months ago

      Yeah, that’s what a double chocolate cookie tends to be!

      Then there’s triple, which usually has a devil’s food cookie with two kind of chocolate pieces.

    • asm_x86@lemmy.worldOP
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      6 months ago

      That makes sense, but why wouldn’t they include that chocolate in the percentage?

      • Archelon@lemmy.world
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        6 months ago

        Might be referring to the percentage of the chocolate itself, denoting how “dark” it is.

      • DessertStorms@kbin.social
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        6 months ago

        My best guess would be because the chocolate cookies don’t contain any chocolate, but rather just cocoa powder.

      • Nurse_Robot@lemmy.world
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        6 months ago

        I could be wrong, but maybe 40% of the cookie by mass is chocolate chips? Like a 1 gram cookie containing 400 mg of chocolate chips?

    • wreckedcarzz@lemmy.world
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      6 months ago

      Not to be rude but…

      clears throat

      the absolute FUCK is a vanilla cookie? I am a certified fatass and I’ve never heard of anything remotely like that.

      Or do you mean ‘a regular fucking cookie’? Either way, it’s shit product packaging.

      clears throat again

      Thank you.

      • zarkony@lemmy.zip
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        6 months ago

        Yes.

        The only added flavor in standard chocolate chip cookie dough is vanilla. Plus the chocolate chips.

        Of course people don’t usually think about it like that because vanilla is in nearly all baked sweets.

  • AnalogyAddict@lemmy.world
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    6 months ago

    I would assume double chocolate means chocolate dough and chocolate chips. Double in essence, not in quantity. And 40% is referring to how many chocolate chips are in the dough.

    • subignition@fedia.io
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      6 months ago

      If it’s milk chocolate the 40% is likely cacao content of the chocolate, not the percentage by volume in the dough

      • AnalogyAddict@lemmy.world
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        6 months ago

        Only way to know is if OP shows the ingredients. That brand of frozen cookie dough, however, uses dark chocolate chips for the double and milk for the standard, so it’s unlikely.

  • systemglitch@lemmy.world
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    6 months ago

    Double chocolate if the cookies are chocolate and the chips are chocolate.

    It’s been this way forever (I’m about 50).

  • glimse@lemmy.world
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    6 months ago

    Chocolate chip vs chocolate chocolate chip

    Twice as many things have chocolate in it (the chips vs the chips and dough)

      • Zorque@kbin.social
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        6 months ago

        Perhaps that’s the level of chocolate? Like you can have 90% dark chocolate, this is 40%.

      • glimse@lemmy.world
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        6 months ago

        I get how it would be frustrating for people who are reading it literally for the first time but I don’t think it was worded like that to be deceptive. Baked goods don’t have the most accurate names (Red Velvet comes to mind) and Chocolate Chocolate Chip/Double Chocolate Chip is a pretty common cookie

  • MrsDoyle@lemmy.world
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    6 months ago

    I my (extensive) cookie experience, double chocolate usually means the same amount of chips, but the dough part is also chocolate flavoured. Hard to tell in this instance, but the “double” cookies may be a shade darker.

  • KingOfNexus@lemmy.world
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    6 months ago

    In cookie lingo, double chocolate means the cookie dough is chocolate flavoured as well as having choc chips. Triple chocolate means the chocolate dough with choc chips also has a chocolate coating on the bottom.

    • AnalogyAddict@lemmy.world
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      6 months ago

      No… chocolate coating is usually referred to as “dipped.” Triple chocolate cookies are usually (but not always) chocolate dough with chocolate and white chocolate chips.

  • mad_asshatter@lemmy.world
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    6 months ago

    Double chocolate

    I might be stupid, but doesn’t “double” mean there’s more of it?

    So, you’re saying maybe 50%?

  • Admiral Patrick@dubvee.org
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    6 months ago

    Could also be two different types of chocolate (adding up to the same amount overall). Both packages are 225g, so the overall weight is certainly not doubled.

  • jet@hackertalks.com
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    6 months ago

    It’s not double chocolate.

    It’s double choc

    Which I’m sure is some marketing weasel word that has nothing to do with chocolate

  • breadsmasher@lemmy.world
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    6 months ago

    Not supporting this marketing, because its bullshit. but

    They could double the chocolate but also double the cookie dough

    Thus technically you’re getting double, and its still 40% of the cookie.

    Its just you also get double the dough.

    • wreckedcarzz@lemmy.world
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      6 months ago

      Actually if the number is based on the amount of dough than you’d get the same conclusion, so that also makes no sense (it’s still “40%”).