Generative AI could make it a hit
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I wonder if they’ve actually fixed any of the issues with the first one (it’s too heavy, unbalanced, expensive and rather useless unless you are already heavily invested in other Apple hardware) to actually get new users to buy it, or are they just assuming like with other Apple hardware that the moment something new with a slight boost in performance hits the market everyone throws the old one in the trash and runs to buy the hot new shit.
Because I’m fairly sure that strategy isn’t going to work with VR headsets, and they already didn’t sell many of them in the first place.
I don’t think that’s really their main strategy anymore. They try to lock you in their ecosystem to make you subscribe to stuff and buy other, sometimes digital stuff.
Google is trying something similar with their 7 years of support for Pixel devices. I think it’s because the development of smartphones (and also computer hardware) has slowed down a lot overall (again, after Apple and AMD shaking it up really well).
Upgrading every year is even less compelling than it used to be, when there were much more significant upgrades.
Tim Apple:
“Fucktard, do you not see the Apple logo on the device? You’ll buy it, pay the astronomical price and recommend it to your friends as the next thing in computing! And if you don’t, I will call my buddy Xi and we will send you to the Apple labour camp in Xinjiang! Get ready to be castrated so you can focus on our iPhone 16 rampup!”
Look, the thing could brew me champagne while gargling my balls and doing my taxes, but no one is buying it at the prices they’re asking.
They’ll ship at least several hundred thousand units no matter what.
