Just to remind everyone that in addition to the ethical and environmental costs of dairy milk, the literal only two reasons dairy milk is cheaper than plant milk are economies of scale and subsidies. (edit: also not baking the environmental cost into the price via taxes, but plant milk still wins in muh free market.) Dairy milk right now is about as affordable as it’s going to get to produce. Whereas plant milk gets almost zero subsidization and is only continuing to explode in scale. Plant milk will inevitably overtake dairy milk in terms of cost, even compared to what dairy milk experiences now with immense scale and subsidies. It’s just objectively less resource-intensive.