Virtual influencer Mori Calliope performed a sold-out show at the Hollywood Palladium in February.
These influencers, also known as VTubers, appear as digital avatars and are gaining popularity.
I went to the concert. It was unlike anything I’ve seen before.
Globally, Cover is a big deal. The company’s market capitalization is about $160 billion yen
Wow, 160 billion dollaryens is a lot!
Zero mention of the music itself lol. Didn’t say the word rap once
That’s kinda surreal but it’s to be expected considering the audience. Business Insider readers probably care just the bare minimum about what is she actually doing and more about “how can I gain money from this”.
i wish to someday attend something like this. the energy I’ve seen out of hololive events rivals real people concerts, IMO. meanwhile I’ll settle for attending local bands’ events for now.
Attended the first world tour of Ado.
Quite enjoyable :)
Calling Calli a “Virtual influencer” sounds derogatory.
Keep in mind the core audience of Business Insider - I don’t think VTubers are a familiar concept to most of them. It’s a decent enough way to make them easily understandable, I’d say.
oh, I know the core audience of Business Insider.
“Music creator” would be an apt description of Calli, but they’re only interested in new ways to shill shit. If they don’t know vtubers, they’re probably assuming she’s an AI.
But she’s not “just” a music creator, she’s also a streamer and those with larger audiences are “influencers”, whether intentionally or not. Besides, for many people it’s just a label used for popular social media creators in general.
I don’t disagree author could’ve used a better language but that would require more familiarity with the topic and based on the article it does seem like all of this is pretty new to her (both VTubbing and JP-style fandom).