I’m really interested what that would look like because much of their business depends on their ad revenue.
Probably they’d keep making money through ads, but less so since they couldn’t rely on their in-house ad monopoly, and may have to give a cut to a third party ad platform.
Obligatory mention of the fact that Google employees can’t even say the words “market share” or “monopoly”.
“Google is in every part of this value chain. As we see it they hold a dominant position in both the sell side and the buy side in order to favor their own ad exchange,”
I have seen ad tech middlemens that ~75% of the ads they “buy” come from Google dv360 and ~75% of all ads they sell was to Google ad manager.
The only close competition to Google is Facebook and Amazon mostly because they have their own closed garden big enough to sustain ad exchange. On the open web (random apps and websites) it’s all Google.
EU and the US need to get together and start breaking up large companies. Pretty much every industry is now a couple large corporations that are large enough to crush any upstarts, which you know if bad for innovation. Also will add a major overhaul on patents and IPs.
That would essentially create one massively profitable business (ads) and one very unprofitable business (everything else). There might be exceptions, like cloud computing, but most of Google is not self-sustaining without its ad business.
Doesn’t seam feasible for the survival of the rest of Google.
Good, the internet and android are an ad infested data mining hell scape. I’d love to see a post google tech world.
It wouldn’t be a post-Google world, it would be a world of “baby Googles” all trying to find a path to profitability, most likely by invading your privacy even more or doing other unsavory things. Google’s bad for privacy, but if broken up into a long tail of tiny businesses, it could actually be much worse.
Keyword could. Monopolies do know one any good. See Twitter and Reddit. I would rather roll the dice, then stick with Monopolies
Those businesses would quickly die and be outcompeted, as competition mostly doesn’t exist now in those spaces because of Google.
We’d all be better if the internet was not owned by an ad company.
Google doesn’t need to control the entire value-chain of the as market like it does now to be sustainable. Right now they are basically the ticketmaster of online ads.
