Ads on Musk-owned social media site risk causing ‘reputational damage’ to the EU, its executive says in internal note.

Ads on Musk-owned social media site risk causing ‘reputational damage’ to the EU, its executive says in internal note.

  • N00dle@lemmy.worldEnglish
    33·
    1 year ago

    Don’t these people just pull ads then return within the month? Rinse and repeat.

    • MotoAsh@lemmy.world
      281·
      1 year ago

      If they return, they return for pennies on the dollar. It’s not entirely stupid on their part. Well, outside of the whole giving ANY money to a rich white supremacist fascist.

  • AutoTL;DR@lemmings.worldBEnglish
    5·
    1 year ago

    This is the best summary I could come up with:

    The European Commission has decided to stop advertising on social media platform X, owned by Elon Musk, over “widespread concerns relating to the spread of disinformation,” according to an internal note obtained by POLITICO’s Brussels Playbook.

    X has been under growing scrutiny in Europe as a result of the bloc’s new content moderation law, the Digital Services Act (DSA).

    POLITICO reported this month that the institution’s home affairs department had targeted ads in September at groups of X users based on their religious and political beliefs, including users categorized as “anti-Christian” or those interested in Italian leader Giorgia Meloni or Irish nationalist party Sinn Féin.

    The advertising campaign aimed at propping up support for the Commission’s controversial proposal for a law that could force social media and messaging platforms to scan all user content for child sexual abuse material (CSAM) — a proposal that critics say would violate privacy and would effectively break encrypted communications.

    Spinant’s letter warned services that buying ads which target user profiles based on sensitive personal data would be in breach of the DSA.

    “It is essential that our advertising respects scrupulously the spirit and the letter of the rules that we seek to enforce as regulator for very large online platforms,” the official wrote.

    The original article contains 396 words, the summary contains 209 words. Saved 47%. I’m a bot and I’m open source!