Hemp / marijuana is arguably the most successful plant at this. It enjoys a high degree of biodiversity where as most plants we cultivate suffer from monoculture problems. Why is hemp / marijuana so successful? Probably because of its multiple uses. It makes strong fibers, you can make milk from it, you can make all sorts of consumer products like lip balm and hair conditioner, and you can get fucking ripped bro
We also need to raise awareness about what giving google hegemony over defining what the web will be means.