

Yeah, people using mobile phones to contact businesses wasn’t really a thing, partly because mobile usage was still taking off when I was in the biz, but mainly because calls to freephone numbers weren’t actually free (or included in package minutes) at the time.
Every day’s a school day.
In fairness, it’s nothing short of sheer voodoo what they managed to do with the simple copper loop. As usual though, it was the rural communities that felt the pinch (and the gains) more than most though.