The seats are assigned. People have been standing in line for 15 minutes now. Why on earth would anyone want to stand there, when they could just sit and wait until the line clears?
I understand wanting to get off a plane ASAP, but boarding? You just end up sitting on the plane, waiting for everyone else to get on.
I think the reason people aren’t there at their zone’s boarding time is because they only print the initial boarding time on the ticket and just wing it after that.