Details from https://www.reddit.com/r/loblawsisoutofcontrol/comments/1bff9rm/boycott/?rdt=54646
For those looking to participate in the community boycott starting May 1st
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We are boycotting Loblaw and Loblaw owned stores for the entire month of May 2024 (obviously you can boycott past this point in time)
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We are asking for a reduction in prices by 15%
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We are asking Loblaw remove “member only pricing” where customers are forced to sign up for a PC optimum card in order to receive sale prices
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If shopping is taking place at Loblaw stores, we are focusing on purchasing loss leaders
Loblaws does not have a $33B valuation from loblaws supermarket alone. They include NoFrills, Shoppers Drug Mart, etc in their quarterly and year-end financial reports.
But they don’t own Sobeys, Safeway, IGA, Metro, or about 2/3 of stores in the picture