I think it was the prime minister (or spokesperson) who made this very clever argument: (paraphrasing) “we are not taking away choice… cigarettes are designed to inherently take away your choice by trapping you in an addiction.”
I’m not picking sides here, just pointing out a great piece of rhetoric to spin the policy as taking away something that takes away your choice. Effectively putting forward the idea that you don’t have choice to begin with.
(sorry to say this rhetoric was not mentioned in the linked article; I just heard it on BBC World Service)
Don’t worry guys, this is just Rishi’s way of telling big tobacco that he needs money. I’m sure a huge pot of cash can make this all go away for them.