Wilson wants EA to be 'thoughtful' with how it puts ads in its games, but can that be done when ads are already interruptive?

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about “dynamic ad insertion” in triple-A titles as a means of revenue. While he thinks it’s “still early” for that, he noted its potential as a “meaningful driver of growth” for the publisher.

In fact, internal teams at EA are already exploring “very thoughtful [ad] implentations,” Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

  • @IamsqueegeeEnglish
    8•1 month ago

    Enemy Territory: Quake Wars did the same thing. It added to the realism because it was “now”. That being said, I don’t want real world advertising in my fantasy world game playing time. World building fake ads? Like frilly toothpicks, I’m for ‘em!