The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours.

On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.

The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report.

On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.

    • silence7@slrpnk.net
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      3 months ago

      Been pretty standard for Democratic campaigns for a while. Here’s the back of a Biden 2020 pin with the union bug on it.

      • Vanon@lemmy.world
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        3 months ago

        Also all of Bernie’s shop is union made, obviously. At least if the camo hat becomes popular, it will be nearly invisible, unlike the glowing red cry for attention the MAGA hat is.

    • bss03@infosec.pub
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      3 months ago

      I might have to buy one just to support that union.

      Careful with “American Made” tho; they often mean Guam or American Samoa which both get right shafted by government and policy.

      • Riven@lemmy.dbzer0.com
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        3 months ago

        My favorite is American assembled. All imported parts they just stick 2 parts together here and call it a day.

        • xmunk
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          3 months ago

          Ah the old “We slapped an apple sticker on it in Bermuda which accounts to 80% of the value of the item”… classic capitalism.