The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.
Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.
Taco Bell was the Mexican McDonald’s. Chipotle was never that much more authentic, but at least it raised the bar in relation. It is now a mere shell of what it once was.
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I guess you’ve never been to the Midwest.
I dated a woman who referred to Taco Bell and Fazoli’s as Mexican and Italian, respectively.
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Well, congratulations on your superior intellect and worldliness, I guess.
Edit: LOL, they just can’t bear being disagreed with.