"Completely ridiculous."
  • Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
  • @JohnDClayEnglish
    5•24 days ago

    But this fee wasn’t there when people originally purchased this was it? If so, they will now have a less valuable product since they won’t be able to sell it as easily. Or are they only doing it for new units?