Recently, there’s been some bad news out of Detroit. Ford’s backing off on some upcoming EV models, including a three-row SUV many had been looking forward to, and will instead be focusing more on hybrids. GM has been having different problems with software, recently laying off 1,000 developers after a string of Silicon Valley types failed to acclimate to more traditional corporate culture.
While these companies would like to have us all believe that making EVs and software for EVs is simply too hard, other companies like Tesla and Rivian have been doing a lot better. Tesla is now making more EVs than anybody, even beating out ICE models in some segments. Rivian is still climbing the profit ladder, but is selling software to Volkswagen, a pretty good sign that “legacy auto” is struggling in odd ways while newcomers are having no problem churning out EVs.
So, we need to ask ourselves why these established players are struggling while newcomers are doing just fine.
Lots of people want to switch to EVs but there basically aren’t many options for 7-seaters (the Tesla X and Y both have 7 seater configurations but the back row is basically useless for actual normal sized humans). So the 7-seater+ gasoline powered SUV still sells like crazy in the U.S. market.
So that a lone middle aged woman can drive it to work three days per week.
The concept that 7 seats is a prerequisite blows my mind.
I have 4 kids. If we want to travel as a family and not have to take 2 cars, it is a prerequisite.
That’s not most people though, is it.
There’s more people than you think in this situation, but yeah, it’s not the majority.
Most people don’t need to tow 10 000 pounds on a daily basis either, but car manufacturers still trip over themselves to make huge trucks that’ll mostly be used to get groceries.