Out of a reflex of distrust, I refuse to participate in any kind of loyalty program of the outlet of the large retail store around the corner.

I tell myself that by refusing to join the loyalty program (which basically comes down to scanning an anonymous loyalty card every time I make a purchase), I prevent them from adding my correlations (what products I buy, in what combos, at what time) to their data.

But since I normally pay by card, I guess they can (and do) already do that with my bank account information?

If I would pay with cash, they can still see those correlations per purchase, but they can’t track my purchases over time?

  • Ziggurat
    link
    fedilink
    arrow-up
    4
    ·
    3 months ago

    Wouldn’t this be illegal under GDPR as you didn’t consent?

    • leisesprecher@feddit.org
      link
      fedilink
      arrow-up
      4
      ·
      3 months ago

      You do consent often enough.

      At least in Germany, there are at least two companies (Schufa and Experian) who will analyze your account data/money transfers to calculate a score.

      Technically, this is legal because they claim to have a legitimate interest in the data and you do have to tick a checkbox.