Kamala Harris has a new advertising push to draw attention to her plan to build 3 million new homes over four years, a move designed to contain inflationary pressures that also draws a sharp contrast to Republican Donald Trump’s approach.

Harris, the Democratic nominee for president, highlights her plan in a new minute-long ad that uses her personal experience, growing up in rental housing while her mother had saved for a decade before she could buy a home. The ad targets voters in the swing states including Arizona and Nevada. Campaign surrogates are also holding 20 events this week focused on housing issues.

In addition to increasing home construction, Harris is proposing the government provide as much as $25,000 in assistance to first-time buyers. That message carries weight at this moment as housing costs have kept upward pressure on the consumer price index. Shelter costs are up 5.1% over the past 12 months, compared to overall inflation being 2.9%, according to the Bureau of Labor Statistics.

“Vice President Harris knows we need to do more to address our housing crisis, that’s why she has a plan to end the housing shortage” and will crack down on “corporate landlords and Wall Street banks hiking up rents and housing costs,” said Dan Kanninen, the campaign’s battleground states director.

  • @Corkyskog
    link
    1422 days ago

    This would reduce the price of homes. Hell… even just announcing this plan might have an impact. I know I would be sweating if I were an investment organization that’s been buying up houses.

    • BlackLaZoR
      link
      fedilink
      -3222 days ago

      I know I would be sweating if I were an investment organization that’s been buying up houses.

      It’s the exact reason why she’s going to fail. This is a metric ton of current homeowners votes to be lost, and another metric ton of political enemies to be made.

      • Tiefling IRL
        link
        fedilink
        1122 days ago

        Get the fuck outta here with your “fuck you I got mine” mentality

        • BlackLaZoR
          link
          fedilink
          -922 days ago

          Get the fuck outta here with your “fuck you I got mine” mentality

          Where did you get that from?

          • Tiefling IRL
            link
            fedilink
            922 days ago

            Your claim that homeowners will vote against Kamala because they don’t want new homes to be built is very FYIGM

            • BlackLaZoR
              link
              fedilink
              -322 days ago

              It’s not that they don’t want new homes, but that falling prices would impact them negatively. This is more nuanced. For everyone who has mortgage, falling price of their home can be a diesaster

              • Tiefling IRL
                link
                fedilink
                8
                edit-2
                22 days ago

                So we should continue to hold 44 million renters and half a million homeless hostage to prevent some people’s investment vehicles from losing value? Womp.

              • queermunist she/her
                link
                fedilink
                422 days ago

                It’s only a disaster if your home is an investment vehicle, which housing really shouldn’t be.

      • OhStopYellingAtMe
        link
        fedilink
        10
        edit-2
        22 days ago

        I’m a current homeowner and the idea of 3 million more new homes makes me very excited! This plus the credit for first time buyers is definitely what we need. Bolstering the middle class helps everyone.

        • BlackLaZoR
          link
          fedilink
          -1422 days ago

          Imagine other home owners who have 30y mortgage on them. They’ll be so happy their house drops in value.

          It’s great that you own your house - but that’s your perspective.

          • @[email protected]
            link
            fedilink
            1122 days ago

            Treating a home as an investment vehicle is a big part of the problem. It’s a place to live, not a market dice roll.

          • @[email protected]
            link
            fedilink
            822 days ago

            I have a 30 year mortgage. I would be happy to lose value in my home if it helps other people get their own. It’s not even a close contest.

      • @[email protected]
        link
        fedilink
        English
        322 days ago

        Every homeowner I know is interested in more volume on the market. Most homes are way in the black on value but homeowners feel unable to sell or move due to high rates and low inventory.

        3 million homes won’t make a serious dent in value but will help the market unlock so people can make changes