US brand Tupperware has filed for bankruptcy as it struggles to survive in the face of sliding sales.

The food storage container firm said it will ask for court permission to start a sale of the business and that it aimed to continue operating.

The 78-year-old firm has become so synonymous with food storage that many people use its name when referring to any old plastic container.

Despite attempts to freshen up its products in recent years and reposition itself to a younger audience, it has failed to stand out from competitors.

  • [email protected]A
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    151 day ago

    While this might have been revolutionary in the 50s, a food container isn’t really anything special nowadays.
    TBH, I don’t even know the brand of the glass ones I have at home. All I know is I don’t have to worry about storing stuff that will etch into the plastic or deal with MLM reps bs.
    Tupperware parties is a fancy name for MLM bullshit and I avoid MLMs like the plague.