Improving online advertising through product and infrastructure | The Mozilla Blog
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LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  • Tekhne
    56·
    1 month ago

    Honestly, despite the crypto, good on Brave browser for trying to subvert the advertising model by providing an actual monetization alternative

    • RedditWanderer@lemmy.world
      101·
      1 month ago

      What does this even mean? Brave didnt find something to “subvert the advertising model”, they have a subscription lol. Mozilla is trying to keep its browser free and safe, especially now that it’s losing its billion dollar google funding.

      • Tekhne
        11·
        1 month ago

        Brave can make micro payments to content creators based on the number of views to the site, directly supporting content creators without ads or the need to join the patreon for each creator. It’s a fully optional system, off by default but prompted upon opening the browser for the first time. It’s a cool idea but they kind of spoiled it by making it be a crypto wallet with ads to earn the crypto.

        Also, Brave doesn’t have a subscription…?

      • Tekhne
        1·
        1 month ago

        Lol chill, I use Firefox. I can still call out good things in other browsers even if I don’t like the browser as a whole for other reasons. None of what I said there was in support of chromium.