Summary
The “Rogansphere,” a sprawling ecosystem of podcasts and online shows led by figures like Joe Rogan, has become a powerful cultural force for younger audiences, functioning as a “Fox News for the young.”
With its mix of anti-establishment rhetoric, distrust of Democrats, and casual conversations blending left-leaning and conservative ideas, it normalizes figures like Donald Trump for a disillusioned, lonely audience—particularly young men.
Democrats risk underestimating its influence, as this ecosystem fosters deep listener loyalty and has contributed to a significant shift in young male voters toward Trump.
To your point, sponsors from old republican media moved to new republican media such as podcasts so that they could make money. Pretty simple.
The podcasters are also mostly very greedy folk, who dont give a fuck who they advertise as long as they pay the most.
I’m saying that allllllll of the responsibility for this is on the podcasters head, for the only pressure being put on them is their own greed. They could just stop being greedy ego driven fuckheads, but they don’t.