Following the release of the Pixel Tablet and Pixel Fold, Google wants developers to take big-screen apps more seriously. Asking nicely rarely works, so Google is changing the Play Store ranking algorithms to increase the visibility of apps that better support large screens.

Foldable are taking an increasing percentage of the phone market’s sales, and apps designed strictly for non-tablets aren’t able to dynamically resize to meet the different screen requirements. This is Google expecting their folding phone to become more popular as time goes on, and so they’re preparing the way for a better user experience on those devices.