Eurogamer speaks to Sega president Shuji Utsumi to hear his plans to recapture the essence of what made Sega so spicy compared to Nintendo's safe alternative.
Dysfunctional diva bullshit is what killed Sega’s hardware business.
And what made Sega spicy was marketing. They noticed how Nintendo countersteered out from the crash by convincing retailers that video games were toys, and instead embraced teen angst and transgressive humor… insofar as one can, using a cartoon animal with an Archie Comics series.
Dysfunctional diva bullshit is what killed Sega’s hardware business.
And what made Sega spicy was marketing. They noticed how Nintendo countersteered out from the crash by convincing retailers that video games were toys, and instead embraced teen angst and transgressive humor… insofar as one can, using a cartoon animal with an Archie Comics series.
And then Sony did it a thousand times better.