• ricecake
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    6 days ago

    It’s because fastfood places need to compete on either value or quality. They can also try to do both by primarily aiming to convey quality and having a special menu or set of offerings that promise the same quality but at a better price.

    Wendy’s mostly brands themselves as quality focused as compared to other fast food places. So their “good deal” offering has to promise to offer the same quality at a lower price, which means smaller. So they call it big to camouflage that it’s actually smaller.

    • Comment105@lemm.ee
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      6 days ago

      I’m not asking for an explanation, I’m criticizing.

      I already know very well that you people like to explain why it makes sense that things are screwed and backwards.