LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”

LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.

Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.

Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”

I asked Samsung for more information or images of Copilot in action, but the company doesn’t have anything more to share right now. I’ve also asked LG and Microsoft for more information about Copilot on TVs and neither company has responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.

  • Kecessa
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    2 days ago

    Had to buy the premium magic remote for my LG in order to have one that I know will keep working long term…

    • pirat@lemmy.world
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      2 days ago

      The “magic remote” from LG …

      It’s so magic it makes you pay for a new remote with features that should already work on the regular remote.

      But I get it. We’re talking groundbreaking features like navigating up/down/left/right, back and even selecting stuff! /s

      The solution I found for my parents’ aging LG TV begging for a “magic remote” was adding an AndroidTV box with its own remote and an updated OS with an actual selection of working, relevant apps (as opposed to the native OS of the TV), for a cheaper price than a “magic remote” IIRC. Finally, replacing the default launcher of the AndroidTV box with the minimalist FLauncher made the replacement a somewhat less crappy experience than it initially was.