From Jason Schreier. “The plural of ‘anecdote’ is not ‘data’,” but this is some analysis from Schreier seemingly rooted in many anecdotes. The long and short of it is that development on AAA games tend to routinely hit bottlenecks where entire portions of a team are waiting for some other team to unblock them so that they can continue to get work done.
Not so much a preference, more how the human brain work.
Humans prefer what they know, so they will choose a brand that they’ve seen on TV over an unknown brand.