Meta's recent decision to allow claims of mental illness towards LGBT+ individuals on its platforms has sparked a wave of outrage. This new moderation policy...
Advertisers have ways of measuring which ads are effective. I’m most familiar with how it works on Youtube, click on a link in a bio or use offer code AGGRAVATED to get 10% off your first purchase, and they can identify which creator they’re sponsoring generated that sale. Part of the point of targeted advertising is avoid spending money to advertise to incompatible audiences.
“Hey look, Facebook has 4 billion users!” “Great. Here, we represent McDonald’s, users who click this link will get coupons for combo meals. Run it in the United States.” soon “The McDonald’s ad was clicked on 94 billion times, yet the coupons from this campaign were redeemed in restaurants a total of 164 times nationwide. Can you explain to me how you achieved complete and total failure to sell cheap cheeseburgers to Americans?” “Yes I can, see, practically none of our active user accounts are owned or operated by organisms.”
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I genuinely don’t understand the business model they’re going for here. Which means one of three things: 1. Meta knows something I don’t know and this is going to work spectacularly, 2. It’s one of those engineering decisions made by MBAs moments and it’s going to come crashing down, or 3. it’s an Enron moment and within 18 months the name of the crime they’re committing is going to suddenly become a household phrase.
Honestly, with the power these companies have now, it could realistically be all 3 of your options, and they would still profit immensely and face no accountability.
I’m dubious about that last one.
Advertisers have ways of measuring which ads are effective. I’m most familiar with how it works on Youtube, click on a link in a bio or use offer code AGGRAVATED to get 10% off your first purchase, and they can identify which creator they’re sponsoring generated that sale. Part of the point of targeted advertising is avoid spending money to advertise to incompatible audiences.
“Hey look, Facebook has 4 billion users!” “Great. Here, we represent McDonald’s, users who click this link will get coupons for combo meals. Run it in the United States.” soon “The McDonald’s ad was clicked on 94 billion times, yet the coupons from this campaign were redeemed in restaurants a total of 164 times nationwide. Can you explain to me how you achieved complete and total failure to sell cheap cheeseburgers to Americans?” “Yes I can, see, practically none of our active user accounts are owned or operated by organisms.”
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I genuinely don’t understand the business model they’re going for here. Which means one of three things: 1. Meta knows something I don’t know and this is going to work spectacularly, 2. It’s one of those engineering decisions made by MBAs moments and it’s going to come crashing down, or 3. it’s an Enron moment and within 18 months the name of the crime they’re committing is going to suddenly become a household phrase.
Honestly, with the power these companies have now, it could realistically be all 3 of your options, and they would still profit immensely and face no accountability.