Summary Despite conservative pressure and Trump’s executive order ending DEI in the federal government, companies like Delta Air Lines, Costco, and the Cleveland Cavaliers are maintaining their diversity initiatives. Experts argue that DEI programs improve profitability, retention, and innovation, making them a business imperative. Some corporations have scaled back efforts post-Trump’s re-election, fearing backlash. However, leaders defending DEI say it aligns with long-term business success and consumer expectations. Activists warn companies rolling back DEI may lose support from diverse customer bases.