I mean, it’s likely that it wasn’t capcom us rejecting the japanese design. Far more likely that Capcom JP didn’t share marketing materials with US branch and left them on their own to figure out how to market it. Japanese companies not taking any interest in how things were localized for other markets was completely the norm during that time period.

If you want a company that actually did have the US and JP branches actively warring with each other, Sega is the company to look at.