For years, the internet has been shrinking. Not in size, not in data, but in ownership. A vast, decentralized network of personal blogs, forums, and independent communities has been corralled into a handful of paved prison yards controlled by a few massive corporations. Every post, every “friend,” every creative work—
Things need to be paid for, but why does that mechanism need to be baked into the platform?
Imagine I’m the best, most engaging poster and commenter on Lemmy. Everyone loves my posts and comments, shares them, quotes them, and responds to them endlessly. (Maybe in this scenario everyone has brain damage for some reason, and this allowed me to become the top Lemmy user.)
If I’m in that position, what’s stopping me from just putting a little blurb at the bottom of each comment saying, “this post is brought to you by Carls Jr.” or whoever wants to sponsor my comments. If people for some reason loved my posts and comments enough, I could find sponsors and just put those sponsorships right in whatever comment or post I make. Lemmy doesn’t need to be involved. They don’t need to go out of their way to recommend my posts either. If they’re good enough, then they can be spread naturally by people sharing and engaging with them.
It makes sense for platforms to provider revenue to creators, but only if the platform has substantial ad revenue. YouTube pays its creators, but it also brings in billions of ad revenue. I don’t think most Lemmy servers even have ads.
Because the advertising business is highly centralized. Getting sponsorships is not as easy as you think.
An example: YouTube pays content producers per click, so to speak, a ridiculously small amount, but in total, with billions of clicks, a crazy amount. The money to finance this comes largely from advertising revenue (also Google’s main business model). They are the Gatekeepers so to speak.
But the content producers can’t live off this because Google keeps most of it for itself. They do give people the opportunity to find sponsors themselves tho - and that’s how people actually make the most money. But you have to find them for yourself or through intermediaries (that’s an industry in itself). This is only realistic if you have sufficient reach (subscribers in the example). And that, in turn, is only possible if you have already invested hundreds of hours in the production of content (you can’t make a living if you don’t get paid for that).
So I think it would be best if the platforms themselves were powerful enough in terms of reach to be able to negotiate well with advertisers. But not as powerful as Google, for example, who can afford to pay content producers a pittance because - unlike small platforms - they are not dependent on them.
I get what you’re saying. This stuff hinges on essentially finding small businesses to run, for example, a commercial PeerTube instance. And then leave it up to the rest of the fediverse if they want to federate with them.
I don’t think any of us, or the current devs, would be the ones to add this commercial functionality just because we’re not the sort to chase those types of incentives. But who knows, maybe some business will develop a plugin or peertube wrapper, or hell just a whole new thing, and see if anyone federates. 🤷