I haven’t been a buyer for eight years now but this was a perpetual issue in parts of the country. I was blown away when I found out it was a bargain brand as in Boston where I first tried Bulleit it was more expensive than Evan William’s vintage release (RIP). I just thought they were chasing JD in that whole image driven brand rather than good quality to price ratio
Like I said, I’m not too familiar with wholesale pricing. I’ll take your word for it.
I haven’t been a buyer for eight years now but this was a perpetual issue in parts of the country. I was blown away when I found out it was a bargain brand as in Boston where I first tried Bulleit it was more expensive than Evan William’s vintage release (RIP). I just thought they were chasing JD in that whole image driven brand rather than good quality to price ratio