The saturation of Moomins in everyday Finnish life might be diluting Tove Jansson's original work, writes one Helsingin Sanomat columnist.

I’m interested on others’ thoughts on this. I got into Moomin after Finnish family started gifting me mugs, and I now have a sizable collection. To me as a foreigner, the mugs were my gateway to the actual books. Is your experience that the children around you are getting burnt out on Moomin before they’re old enough for the books?