Discord announces plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for advertisers while maintaining Discord’s commitment to user-first, reward-focused advertising experiences. The initial pilot for Video Quests on Mobile will launch in June 2025, offering advertisers a prime opportunity to showcase trailers, make impactful announcements, and highlight premium content to Discord’s player community.
I think people are reading the headline only and thinking this will be mandatory ad views on mobile to, like, just use Discord.
This is an existing thing on desktop already that they are porting over to mobile. It’s an optional ad you can choose to watch in order to gain in-game rewards for various games. Or sometimes a discord profile frame or something.
The advertsising will eventually become required and features that actually benefit users that are expensive to maintain will be removed because that is the parh of enshittificstion.
You may well be right, and I don’t mean to defend Discord or even the feature. I just think a lot of people here were misunderstanding exactly what it was that was being introduced to mobile.