The U.S. Department of Justice is ramping up its case against Google’s alleged monopoly, suggesting the government could eventually force the company to sell its widely-used Chrome browser. The move is part of the DoJ’s push to challenge Google’s hold over the digital advertising and search engine markets.
The Justice Department’s latest legal action accuses Google of engaging in anticompetitive behavior by unfairly using its dominance in search and advertising to prop up its other services, most notably Chrome. The government argues that Google’s browser and vast data ecosystem have given the company an outsized advantage over competitors, stifling innovation and harming consumers. By bundling Chrome with its Android operating system, Google has built an extensive network that could limit consumer choice and make it difficult for smaller firms to compete.
There was a leak of Google’s old page ranking algorithm (not PageRank, but how they change the order of results on search) - it looked like they used a bunch of signals from Chrome about the amount of time users spend on a page, how quickly they go back, etc. Chrome gives the search side of the business an advantage.
Conversely, Android feeds a bunch of extra data to the ad business about what people do in real life.
Both products give the rest of Alphabet a significant advantage over their competitors, and make it harder for new entrants to get a foothold.