The government’s latest proposal was filed late Monday in a Virginia federal court two-and-half weeks after a federal judge ruled that its lucrative digital ad network has been improperly abusing its market power to stifle competition to the detriment of online publishers.
In a 17-page filing, Justice Department lawyers argued that U.S. District Judge Leonie Brinkema should punish Google by ordering the company to offload its AdX business and DFP ad platform, tools that bring together advertisers, who want to market their products, and publishers, who want to sell commercial space on their sites, to bring in revenue.
The government also is seeking other restrictions, including a 10-year ban on Google from operating a digital ad exchange, to undercut the power of a “recidivist monopolist.”
Huh, did Sundar not pay his protection money this month, or something?
Good news regardless, though.
I think actually they just want all the data Google has for free or cheaper.
In an ideal world, googles ad network is brought low, and the data is destroyed and people care about their privacy and make it much more difficult for replacement players to harvest their data.