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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

  • Pons_Aelius
    15•10 months ago

    If you think the pack is shocking, do not look at the price.

      • @[email protected]English
        13•10 months ago

        Wow, I had no idea it goes so high. Good for Australia, though. Cigarettes are cancer, literally.

      • Pons_Aelius
        4•10 months ago

        Basic economics. Always tax something with inelastic demand.

        • @[email protected]English
          3•10 months ago

          Well and the fact that smokers will rely more heavily on the free health system - it’s in the government’s interest to prevent people smoking to save money.

          • Rikudou_SageEnglish
            1•10 months ago

            That argument floats around a lot.

            At least in my country, cigarettes contribute in taxes 4 times the amount that smokers take out of free healthcare system. Note that we don’t have any “smoking-related stats”, so everything’s included - if you break a leg and you’re a smoker, it’s included in the figure.

            Also note that the numbers are few years old but I don’t think the ratio might have changed that much towards smokers contributing less, especially with the constant price increase for cigarettes.

      • Chozo
        4•10 months ago

        Wow, that’s insanely high! I wonder if that hasn’t had the adverse effect of accidentally turning cigarettes into a sort of “status symbol” item in some places, as you gotta have a good chunk of expendable income to afford a habit like that.

        • Pietson
          5•10 months ago

          So you’re saying the Aussies found a way to tax the rich while simultaneously shortening their lifespan?

        • diprount_tomatoEnglish
          -1•10 months ago

          Don’t worry, if you don’t have enough you just spend half of your earnings on them

      • SokathHisEyesOpenEnglish
        2•10 months ago

        Are you serious? What in the heck? Are the tobacco lobbyists powerless? They used to run the damned world at one point not too long ago. I mean it’s great that people are abandoning cigarettes, but this is surprising.

        • QuokkaEnglish
          2•10 months ago

          They lost like two decades ago.

          They’ve moved to mainly selling to 6 year old kids in Indonesia as they know they lost here.

          • SokathHisEyesOpenEnglish
            1•10 months ago

            Why would parents let their 6 year old kids smoke cigarettes? There’s very little chance that toddlers are able to get cigarettes without parental assistance.

            • QuokkaEnglish
              2•10 months ago

              MANY people have seen the smoking baby on YouTube - the chubby, cheerful two-year-old from Sumatra with a pack-a-day habit. But Ardi Rizal was not a one-off curiosity. In the land of the child smoker, he is one of scores of toddlers and preschoolers addicted to nicotine.

              His parents, Iyan Ansori and mother Sulawati, are farmers from a hillside village in West Java. They know their son’s habit is unhealthy, but feel powerless to stop him. He walks down to the local warung, or cafe, to buy his own cigarettes, sometimes staying for a coffee as well. If he’s denied, ‘‘it’s like he’s possessed, he really wants it’’, says Iyan, who smokes a few cigarettes a day himself.

              https://www.smh.com.au/world/in-indonesia-big-tobacco-hasnt-got-a-worry-20120825-24tlu.html

              RESULTS We mapped 4114 cigarette retailers in Denpasar, the most common type was a kiosk, 3199 (77.8%), followed by mini market/convenience stores, 606 (14.7%). Retailer density was 32.2/km2 and 4.6/1000 population. We found that 37 (9.7 %) of the 379 schools in Denpasar have at least one cigarette retailer within a 25 m radius and 367 (96.8%) within a 250 m radius. Of the 485 audited retailers within a 250 m radius of a school, 281 (57.9%) admitted selling cigarettes to young people and 325 (67.0%) sold cigarettes as single sticks. Cigarette retailers were less likely to sell cigarettes to young people based on distance from schools, but this was only significant at the furthest distance of more than 500 m from schools.

              https://bridges.monash.edu/articles/journal_contribution/Cigarette_retailer_density_around_schools_and_neighbourhoods_in_Bali_Indonesia_A_GIS_mapping/8940548

              • SokathHisEyesOpenEnglish
                1•10 months ago

                They know their son’s habit is unhealthy, but feel powerless to stop him.

                So they’re terrible parents. Of course he really wants it, he’s physically addicted at six years old with zero emotional maturity, or impulse control. It is their job as parents to ensure their child establishes healthy habits, and teach him how to be a human. Six year old kids don’t obtain money freely. Obviously his parents are enabling him.

                • QuokkaEnglish
                  1•10 months ago

                  The issue is the society that has shops near schools and the shops that actually accept the money from the children. Not to mention the cigarette companies themselves targeting the these high growth markets for this very reason.

                  I’m not going to blame some poor parents in the 3rd world for not having the same degree of security and free time to spend with their children as we are privileged to.