The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @KerfuffleEnglish
    9•10 months ago

    Maybe. I feel like it’s going to be kind of hard to make them care if you’re still buying their product though.