The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • gian English
    1•10 months ago

    I suppose not, but you are mixing two things: a subscription fee and a warranty. They are differnt things.

    I obviously agree that a subscrition model for a car hardware features, even if backed by software, is stupid but you are not paying to have it repaired if broken, you are paying for another thing: the use of it no matter how stupid the thing may be.

    • @[email protected]English
      1•10 months ago

      OP knows they aren’t the same thing. Their point was that if the subscription model came with promise of repair, maybe there’s a purpose/value in it for the consumer. But without that, it’s pure greed.

      • @[email protected]English
        2•10 months ago

        Close to my original point. It’s more like “I’m paying you every month and I am going to have to pay exorbitant repair fees so I can keep paying for the privilege of using it.”