The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

    • @[email protected]English
      7•10 months ago

      No, we are suggesting that the automobile market is one of the few industries that isn’t a monopoly yet, which is why BMW couldn’t get away with it.

      But also, the automobile market is getting more concentrated so it won’t be long until the 4 companies left legally collude to force this stuff on us. Just like every other industry.

    • @[email protected]English
      3•10 months ago

      No, not everything in that list applies to every industry. The car market isn’t a monopoly, but it definitely has issues with government and regulatory capture (and perhaps others, I’m not expert in auto manufacturing). But even without those issues the nature of car making today gives it a high barrier of entry for new comers.

      And as others pointed out, the fact it’s not a monopoly leads to more unpopular ideas being scrapped.