The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

    • LUHG@lemmy.worldEnglish
      51·
      1 year ago

      Hardly. I love BMW cars in terms of performance and other things. Never once thought ohh no I want heated seats, steering wheel or whatever. Just a nice car to drive. Yeh other cars are nice to drive but good luck finding rwd that’s not a supercar.

      Your statement would probably apply better to new Range Rovers though.

      • pomodoro_longbreakEnglish
        4·
        1 year ago

        I was just taking the piss. I don’t know anything about cars; I just take the train

        • LUHG@lemmy.worldEnglish
          2·
          1 year ago

          Yh no worries, wish the train’s in the UK were good. Can’t beat them.