The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

    • @[email protected]English
      18•10 months ago

      I was going to say it wasn’t that people hated them, I was thinking it was BMW users either didn’t want to pay or found a buddy to do it for free.

      • @[email protected]English
        1•10 months ago

        Yeah I don’t think the headline means they hated the heated seats, but that they hated the subscription.