Article for context:https://www.theverge.com/2023/9/12/23870522/iphone-15-pro-max-thread-smartphones (Ik that I am talking about multiple companies when I refer to android companies but many singular companies make more innovations in the phone space compared to apple)
Small iterative improvements vs big “innovation” failures?
All of the features mentioned above have had a minimum of two iterations (nothing phone 2 has a new glyph) and numerous internal test samples.