Xbox has partnered with Alpine F1 for a multi-year sponsor deal as “official console partner” alongside Microsoft’s existing sponsorship.
Microsoft has been a sponsor of the Alpine F1 team, formerly known as the Renault F1 team, for quite some time. In addition to featuring the Microsoft logo on Alpine’s F1 cars, we’ll also see the Xbox and Game Pass logos on the Alpine cars and team environments at selected key races during the season starting at the Japanese Grand Prix this coming weekend. Alpine and Xbox announced the news through social media and via an official press release on Alpine’s website.
Anti-competitive exclusivity is the only thing propping up the facade of console platforms.