For most folks, once they’re semi-regular runners, cost and turnover of shoes becomes a factor.
Running has an entire spectrum of needs, personally If Nike is shocked $75-$80(mid $50s after discount https://www.nike.com/w/mens-running-shoes-37v7jznik1zy7ok?sort=priceAsc) isn’t competitive with pricing for other brands (Asics and New Balance are easily had for mid-$30s on sale) then I have a bridge to sell them. I(with most people) are not training for Boston, and don’t want or need whatever bullshit is sold along with 2-20x the price tag for a pair of shoes to sweat in.
Feigning surprise their incredibly expensive pricing which pushed away the top of their marketing funnel impacts the middle and end of their funnel should be shame on their marketing and analytics team. That goes for any sport, their shit is overpriced and I couldn’t give a shit about their brand.
I get more expensive shoes (foot issues) and Nike isn’t very appealing to me either. They are about the same quality as cheaper brands. Honestly Sketchers and New Balance are both probably better made than Nike. I can get Saucony for about the same price as Nike and Saucony is a vastly better shoe. Nike is more of a fashion brand than an athletic brand at this point.