Large language models (LLMs) like GPT-4 can identify a person’s age, location, gender and income with up to 85 per cent accuracy simply by analysing their posts on social media.
But the AIs also picked up on subtler cues, like location-specific slang, and could estimate a salary range from a user’s profession and location.
Reference:
arXiv DOI: 10.48550/arXiv.2310.07298
Well the difference is that AI can process billions of accounts, assign those profiles to them, and use them to serve ads appropriately.
That’s what facebook/google have been doing for years without AI.
This AI presumably doesn’t have access to the information users have explicitly given Meta and Google. Just their comments.
They used to have AI, until everyone decided it’s only AI if it’s got an LLM backing it
Yeah, uh, you can still do this without “AI”.