Finding new subscribers in a saturated streaming video market isn't easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.

After years of inflation, Americans are used to sticker shock. But nothing compares to the surging price of streaming video.

Last week, Apple TV+ became the latest streaming service to raise its price—up from $6.99 to $9.99 per month—following the example of Disney+, Hulu, ESPN+, and Netflix, which all hiked their prices in October.

Half of the major streaming platforms in the U.S. now charge a monthly fee that’s double the price they charged when they initially came to market. And many of these streaming services haven’t even been around for 10 years.

  • DarkThoughts
    11•8 months ago

    and analysts say there’s no reason for the companies to stop raising prices

    Well, my VPN is cheaper and won’t restrict me via fragmented exclusive content.

    • @[email protected]English
      3•8 months ago

      Not only using the VPN for that, but also, to take advantage of regional pricing for subscriptions in other countries. After the price hike, I’m paying $5 for Netflix in another country instead of the US price. Still get the same shows as a US subscription.