Maybe (HBO) Max Just Isn’t Worth It
www.wired.com
Once a fan favorite, Max shed 700,000 subscribers in the past three months, even as it made money. That might work for Warner Bros. Discovery, but what about viewers?

Interesting article about how HBO/Max is raising prices while it’s starting to lose customers. Can the number crunchers in finance and marketing at this channel (and others) find the right balance?

  • Ashyr
    2·
    1 year ago

    I don’t, but I’m not sure they’re releasing those numbers. The reason I assume a net loss is a quote from the article.

    Max’s subscribers have been “relatively flat” for nearly a year, and the service also lost subscribers in the quarter previous to this one.